Technology

Branding? Entertainment? Enhanced Advertising is Both

Advertising strategies have undergone a major evolution since the introduction of consumer-controlled television. For today’s consumers, effective advertisements are seamlessly integrated into entertainment mediums and represent a fundamental shift in the marketing industry.

- By Karen White

Changing technologies and consumer behaviors lead to evolving advertising strategies and an evolution in marketing. With less dependency on traditional television commercials and greater consumer control over content, advertising gurus are getting creative with their strategies, and this creativity is really paying off.

Current and future advertising trends show a massive and necessary integration of entertainment and advertising. By utilizing strategies that incorporate brands directly with entertainment mediums, advertisers are better able to deliver their messages to targeted audiences. Through a variety of means, advertising integrates with entertainment in a seamles...

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