Social Media

Bringing Next Generation Social Media Opportunities to Marketing

From the business perspective, social media began as a handshake of business introduction and is only now coming to fruition as a marketing channel where organizations can maintain ongoing relationships with customers
- By Joshua Ferdinand

Social media, like most technologies, is maturing along a continuum. It began as a way to connect and share personal information and pictures with friends, and since then has grown into a set of valuable personal and business tools that enable people to access real-time updates. In the business environment, consumers have become addicted to real-time technology, wanting up-to-the-minute information about brands, company activities, research and so on.

This is driving innovations in the online social experience as marketers integrate real-time, social functionality into websites and mobile technology. This in turn is creating invaluable data that can deliver insights on consumer behaviors and preferences, whil...

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