Containing Costs While Staying Competitive in the MultiScreen Era

Rapid changes in communication and consumer demands mean businesses have to evolve as well.

- By Karen White

Procurement in the modern workplace has evolved substantially since the start of the Digital Age. The marketplace itself has changed considerably with the introduction of the Internet and personal computers, as well as the wants and desires of today’s consumers and the modern employee.

Ideally, businesses will develop a procurement strategy that plans for the future and incorporates future trends. However, modern technology and consumer trends are advancing at such a rate that precise advanced planning may be less than feasible. Thus, strategies that meet current consumer demands and cost-containing procurement may often be at odds. Today’s consumers are reached through a variety of platforms. Mobile phones, Internet protocol television, tablets, traditional televisions and broadband provide various modes for transmitting information to the modern po...

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