Social Media

Developing Meaningful Stakeholder Relationships Through Social Media

Social media is a source of meaningful relationships with all stakeholders. The challenge is cutting through the noise to avoid wasting opportunities to strengthen the brand.
By Joshua Ferdinand

Once upon a time, collecting thousands of “friends” and “likes” was enough for a business to consider its social media strategy a success. Though these statistics still have meaning, they are not indicative of the level of relationship-building the business is achieving through social media. In a connected world, the deep relationships create the most value.

Social media relationships need to be authentic and informative in order to produce a satisfying return on the investments made in maintaining and analyzing social media. Just like a business would not waste valuable resources to produce low-quality customer services, it should not waste opportunities to hold quality conversations with its online community. These conversations are a source of informa...

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