London,UK -The Investment Association (IA), the trade body that represents UK investment managers, has today expanded its Investment20/20 programme to promote a more diverse pool of talent into the investment industry, and has launched a video challenging stereotypes of the industry’s workforce.

The IA, which recently merged with Investment20/20 to help drive greater diversity in the industry, expands Investment20/20’s membership model launching the ‘Supporting the Next Generation’ package. This is targeted at firms who work closely with the investment industry, from legal, accounting, consulting to fintech, to demonstrate their support of the work of Investment20/20 by displaying an Investment20/20 kitemark. The package complements the existing Investment20/20 flagship one-year trainee programme targeted at investment managers.

Chris Cummings, Chief Executive of Investment Association, said:
“Our industry is working hard to better reflect the cust...

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