Marketing to Customers in the Age of Technology-Driven Entertainment

The digital age has turned marketing upside down. Instead of pushing advertisements, companies are creating entertainment opportunities to pull in customers.

- By Karen White

Here is a fact about the digital age: Consumers want to be entertained whether watching a movie or reviewing a product. It is one reason YouTube has been so successful. The days when marketers presented long product descriptions filled with facts are gone. They are increasingly using entertainment driven by technology for brand promotion.

The customer experience has become a blend of information and enjoyment as technology continues to advance and personalize the entertainment experience. Emerging from the enabling technologies like wireless and on-demand viewing are new forms of marketing like branded entertainment and content curation geared toward self-determining customers.

Let Me Entertain You …

As a result of technology, marketing needs to communicate diffe...

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