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No Child's Play: Gamificationin Corporate World Gets Serious

Gamification is proving to be an ideal tool for engaging, motivating, and training employees, and engaging customers. Increasing sophistication in game design has created a powerful means for driving desired change.
— By Esther Burt

Gamification may sound like child's play, but it is a serious organizational tool with expanding purposes. It is the application of game mechanics, behavioral elements and design techniques in a non-game setting, like the workplace. Gamification is a form of experiential learning because the tools require people to become active participants in their learning and development, helping them become more engaged, better problem-solvers, and creative thinkers.

Realizing the power of gamification to influence human behavior, companies are using it as a force for driving real and sustainable change in the workforce, and increasingly in the marketplace to strengthen the brand and attract customers. Gamification is a...

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