Sustainability

Reducing Energy Consumption by Changing Behaviors in Targeted Segments

Behavioral science and energy consumption rates have become partners in a world where people and businesses must act consistently to reduce energy usage. Bringing change is more effective when efforts are customized to meet population segment needs.
— By Wilfred Smith

How people behave has a lot to do with the rate of energy consumption in any particular country. In the developed countries, lowering demand is often left to the government and energy producers to develop the policies and technologies that reduce consumption without requiring people to voluntarily change their behaviors. Unfortunately, there are limits to the impact of this approach, so the next step is reducing demand by finding ways to encourage people to reduce energy consumption because it benefits them and the environment.

It is increasingly apparent that reducing energy demand requires changing people's behaviors, but it takes more than legally requiring them to do so...

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