Supplier Diversity

Seamlessly Aligning Procurement and Business Strategies

A successful procurement strategy is one that seamlessly integrates business strategy with procurement objectives.

- By Gerald Donald

Imagine a sporting goods company releasing a new line of T-shirts and jerseys for a popular sports team immediately following its championship win. This release is met with fanatic consumers eager to show their team colors. Imagine a cosmetics company releasing timely advertisements featuring a trendy actress shortly after her first Oscar win, and consider the customers that view those advertisements longing for similar silky skin. Imagine a defense contractor outsourcing various aspects of manufacturing to numerous industry leaders across the globe, saving the company millions of dollars. These are not isolated advertising and manufacturing scenarios. These successful ventures represent countless hours and devoted professionals across multiple specialties who dedicate their efforts to executing and procuring these projects.

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