Small Reach for Technology Can Lead to Big Competitive Advantage

Access to quality marketing info via technology asset to MWBEs

It is generally agreed that properly employing technology applications and tools can increase an organization’s competitive advantage. However, that advantage can take different forms, making the use of technology adaptable to any size of business, including the small to medium sized enterprises (SMES), many of which are minority and women business enterprises (MWBEs). Whether it is enabling the faster processing of data, making the retrieval of information simpler, or utilizing social media marketing, technology has the power to generate business growth. Just as importantly, strategic use of technology gives even the smallest MWBEs a big competitive advantage by allowing a reach into the marketplace for the collection of competitor and consumer information worth its weight in business gold.

Managing Rather Than Using Technology

Technology is so alluring that it is easy to get bogg...

Please Login for full article.