Diversity Asia

Strategies for Navigating Cultural Differences Across Asia

Understanding cultural differences across Asia can decide success and failure for a Western business. One of the differences involves varying perspectives on diversity and inclusion.
By Jill Motley

Across Asia, face-to-face connections are important, so Western businesses entering markets in India, China, Asia Pacific, and other countries and regions frequently send employees to meet with Asian professionals, followed by developing strategies for moving forward.

Cultural adaptation is critical to successfully navigating Asian markets and business environments. The issue is that, all too often, Western business leaders view Asia through a cultural lens that stereotypes typical Asian culture. The reality is that each country is different in many ways, including their business cultures. In large countries like China and India, the differences are also regional.

One of the areas of confusion is the principle of diversity and Inclusion (D&I). ...

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