Transforming and Personalizing the Customer Experience With new Immersive Technologies

New technologies are rapidly advancing and merging at the same time. Integrating these technologies to reinvent content can create new personalized business-to-consumer and workflow experiences that drive bottom-line growth.
— By Karen White

There was mobile technology and then augmented reality (AR) and then virtual reality (VR). Then came mobile AR/VR. There was analytics and then artificial intelligence (AI) and machine learning. Then came dashboards in which AI presents analytics based on machines that learn through data manipulation and present optimal outcomes.

Content presentation is undergoing a transformation, whether talking about marketing content directed at consumers or content directed at the workforce. Merging content with new technologies is one element of what Accenture calls Industry X.0, a new digital paradigm in which businesses embrace a constant flow of new technology changes by combining them in different configuratio...

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