Human Capital & Strategy-III

Using Technology for Strong and Clear Benefits Communication

A variety of digital technologies is available to enhance communication of benefits and strengthen their value as a human capital investment. Communication strategies are key to employee utilization.
By Joseph Warren

The ideal employer benefits may change over the decades and through the generations, but all benefit sets, at any point in time, have something in common. They are one of the top contributors to employee satisfaction. The caveat is that employees must know and understand what is available, and they must take full advantage of the chosen benefits if employees and employers are to realize their full value. Technology enables employers to communicate benefits information in a clear and focused manner, and educate employees to maximize understanding and utilization.

Employers need to develop and implement a communication strategy that makes use of the technologies that best fit the workplace. Tools include videos, interactive portals, mo...

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