Using Video as a Catalyst for Organizational Change and Innovation

Videos are not just for recording a day at the park. Businesses are using them to transform their organization's culture and generate employee and supplier innovation.

— By Esther Burt

Videos are taking the internet by storm. Pull up any social media account or organizational website, and there will be a video to watch. It is the ideal communication tool in a society where watching short bits of easy-to-access information are preferred over reading text. Driven by a generation of digital natives, videos offer information on just about every topic.

Now, organizations are embracing videos as a tool for changing or strengthening their culture, engaging employees, and generating supplier innovation. The videos offer business leaders a means of conveying any type of information, including training employees and suppliers, requesting innovative ideas, and reinforcing the mission and values to strengthen the corporate culture.


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