By To-Wen Tseng

Should you, as a small business owner, podcast? Sure. Just think about it and consider what added value it could give you.

Podcast allows individuals and businesses to create and distribute original audio programs via the Internet. Often formatted like a radio show, a podcast is a multimedia file downloaded by its audience.

Podcasting is one of those technologies that are not yet a core small business-marketing tool but one that can be an enhancement to your existing online marketing efforts and can help build relationships with clients. It enables you to connect with your audience via audio instead of just text—as with a blog