Diversity Asia


A CORPORATE COMMUNICATION GAP BECOMES THE NEXT BIG ESG MESSAGING OPPORTUNITY IN ASIA

A new study reveals that Asian consumers love hearing from companies they follow about ESG issues. Why, then, are Asian firms holding back from discussing them?

Social media is providing researchers with unique opportunities to discover which topics really are top of mind with consumers. Regardless of what pundits say motivates and interests “typical” buyers in a market, metrics like shares, re-tweets, likes, and replies quickly reveal what actually getting hearts racing and tongues wagging. This is why a recent study conducted across 11 of Asia’s top markets, including Australia, Hong Kong, India, Indonesia, Malaysia, New Zealand, the Philippines, Singapore, Sri ....