As Vice President and Chief Diversity Officer for Burger King Worldwide, Inc. (BKW), Jerrell Moore focuses on ensuring that diversity commitments at all company levels are aligned with business strategies. Appointed to the newly created position in January 2013, he is driving diversity and inclusion efforts for the Burger King workforce and franchisees and works closely with BKW managers to ensure restaurant locations and operations meet the needs of a diverse customer base. He is in the process of developing initiatives to expand community, employee, franchisee and supplier diversity commitments that integrate with the company’s business strategies. Prior to joining BKW, Jerrell was the Director of Diversity and Inclusion at MassMutual Financial Group, where he led initiatives involving the formation of Employee Resource Groups, diversity training, women’s leadership initiatives, and people of color diagnostic work. Jerrell’s experience also includes Human Resources and diversity management at Nike and CSX Transportation.

Jerrell is a well-known executive coach, strategist, inspirational speaker, and thought leader in areas of diversity and women’s leadership. As an inspirational voice on branding, strategic planning, and diversity and inclusion, he is often invited to speak to groups focused on personal branding and career realignment. His brand coaching client list includes C-Suite executives and Hollywood actresses. Jerrell is very active in the community and has held a number of board positions with nonprofits, including My Sister’s Place, which serves homeless women and children, New England Public Radio, and the Greater Springfield YMCA Board of Advisors. He is also a Big Brother with Big Brothers Big Sisters.

Favorite Quote: “Why am I here? To influence people by providing purpose, direction, & motivation while helping them reach their full potential. ” - Jerrell Moore

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