Consumers devour content across a variety of platforms on a variety of devices. Reaching these people requires developing cross platform marketing campaigns, and ideally with celebrities and influencers for leveraged success.
— By Karen White

There are two elements of the most successful marketing efforts in the digital world. One is the utilization of multiple platforms, from television to social media. The second element is the inclusion of celebrities and influencers in the marketing campaign. Integration of these two elements is what some call magical marketing because consumers are reached on their preferred platforms and are encouraged to purchase goo....