TECHNOLOGY


Short (Very Short) VIDEOS ARE THE NEW B2B MARKETING TOOLS

Everything seems to be getting faster and shorter, and that includes social media videos. Very short videos is the newest form of social media, and they can be harnessed to benefit diverse businesses.

Getting people’s attention today is difficult, because they are usually on information overload, and this is true for business people as much as it is for consumers. So it is not surprising that videos have become shorter and shorter, into small bites of video presentations that quickly deliver a message in an entertaining way. The very short videos are really short – 15-60 seconds in most cases. These short videos may be longer, but they are still only minutes long. For div....