In the anxiousness to prove a company is not biased and able to meet diversity goals, people are getting hired who are necessarily ideal for the position. The end result is that good intentions become more sources of criticism. For example, hiring a woman or person of color who is not necessarily qualified for the position causes a lot of problems. First, the person hired is faced with trying to manage a job without the right experience, skills, or knowledge, and that leads to frustration, disengagement, and eventual turnover. Second, biases are affirmed when diverse people are unable to handle the job or quickly leave the organization.

The thinking goes along these lines: See! ....