Formerly overlooked demographic groups – older workers, visible minorities, the less educated – are today’s hottest recruitment zones, and it is important to understand how best to win in these spaces.
— By Donna Chan

It is official. According to the latest annual survey from the Conference Board, hiring is the no. 1 concern of CEOs around the globe. In Canada, where unemployment rates dropped to 5.5 percent in January 2020, connecting with fresh talent has never been more of a priority. As a result, firms are increasingly looking outside traditional recruiting frameworks and populations.

For firms expanding their talent search to new areas and....