Just in time for World Tourism Day, celebrated each year on September 27th, the A & B BUZZ an E-Magazine targeting the North American market has been relaunched in a new multimedia format to strengthen the Tourism teams on line presence.
Published each month by the US and Canadian Tourism offices, the A & B BUZZ covers a specific tourism market niche for which the destination is positioned. The publication utilizes social media marketing tools to reach new audiences and prospects and build loyalty among travel agents and repeat guests.
The August/September issue features Antigua and Barbuda’s “Culture” and captures major highlights from Antigua’s recently concluded 54th Carnival celebrations, authentic cuisine, language and customs. World Tourism Day will be celebrated under the theme “Tourism Linking Cultures,”and a special release of the A & B BUZZ and a Webinar will be hosted for travel agents, to support the team’s long term digital strategy.
Director of Tourism, Derede Samuel-Whitlock who also acts as the publication’s Editor, is very excited about the A & B BUZZ’s success as an on-line resource and direct marketing tool that has helped to contain print and distribution costs. “At a time when resources are limited, the BUZZ in its third year has grown tremendously in terms of size and circulation and has allowed us to remain relatively competitive in the marketplace. The latest publication has undergone a number of face lifts, based on recommendations and feedback from our valued readers and stakeholders.”
Whitlock further states,” the A & B BUZZ is positioned to be an authoritative voice on behalf of A & B stakeholders and a credible ally for travel agents and visitors. We attempt to showcase the destination in a lifestyle format, like a People.com and increase brand awareness through active links and tips to help travel agents cut through the clutter grow their businesses successfully and sustainably. The BUZZ also helps build confidence among today’s DIY (do it yourself) customers, enabling them to plan and enhance their travel experience in Antigua and Barbuda”.
The A & B BUZZ is hosted on Issuu Pro, a leading online Magazine Publisher, presents information in a robust, online user friendly format, with Search Optimization capabilities that facilitate easy searches and reference to back issues. Designed to help stakeholders navigate through today's ever changing travel landscape, this E-Magazine presents product updates and features , highlights standards in the travel industry as they relate to A & B and provides guidance and ongoing support on issues from sustainability to health and safety.
The A & B BUZZ brand establishes authoritative, reliable and fair reporting standards, qualities that are critical to the success of the tourism industry. The publication strives to establish consumer and business confidence in selecting the “right” tourism products and services to suit every budget and taste. The North American Tourism team collaborates with the AHTA, ACTA, VIP Properties, Unique Properties, Antigua Sailing Week, The Carnival Committee and a host of vendors and government agencies to present comprehensive information and a myriad lifestyle options for today’s discerning travelers