Employers are offering personalized benefits packages to employees to meet individual needs. To do this successfully, the HR role must become more consultative and collaborative with employees, organizational leaders, and vendors year-round. - BY Sharon Ross

The process of offering benefits to employees has not changed much over the last few decades. New benefits have been added, and benefits chosen from a menu have emerged. However, traditional structured benefits selected by the employer without flexible options are not filling the needs of today’s employees who want to customize their benefits to better fit personal circumstances and preferences.

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